This guide explores ABM in Partner Marketing, how to leverage ‘Intent data’ and personalisation for successful strategies. Learn types of ABM, steps for success, and key metrics for measurement in this quick guide.
At the recent Partnership Leaders Catalyst Summit we hosted an interactive Partner Marketing workshop and roundtables with Partner Marketers to discuss one of the biggest challenges: Partner Enablement.
At the recent Partnership Leaders Catalyst Summit we hosted an exclusive Partner Marketing workshop and had the privilege of interviewing three successful Partner Marketers in a dynamic panel discussion.
The growing importance of the influencer buying group within organisations is laid bare through the perspective of a CIO who is tougher to reach for marketers than ever before – and yet still as important
How a bunch of old metalheads can teach us marketers a thing or two – and why brand and product are nine tenths of marketing law
In this special edition of our Partner Marketing Insights series we had the privilege of speaking to six Partner Marketing leaders who share their predictions for the year ahead.
The explosion of demand & lead gen suppliers has not only diluted its effect but has triggered a new ‘race to the bottom’ for the sector. What are vendors to do?
In this sixth edition of our Partner Marketing Insights Series, Partner Marketers from IBM and Red Hat share their effective partner enablement tools, ‘to partner’ branding strategies and 2025 predictions…
Are we in danger of an over-reliance on data when we should balance marketing with a human touch? We examine the growing trend in marketing toward an AI-driven, data-centric world which could render ‘soft’ marketing skills obselete.
In this special edition, we’ve asked industry leaders to share their insights on navigating the critical first 100 days in a new Partner Marketing role—focusing on priorities, planning, and quick wins.
Welcome to the first in a series of discussions with the good and great of the marketing world. In this edition we cover all things content and how to make it work for you…
AI is transforming the demand generation sector. In this article we share key areas where we leverage AI in demand generation campaigns and showcase the innovation available now.