In the concluding part of our fascinating discussion, Scott covers off everything from beaten dogs to revolutions – here are some key takeaways:
- Does Brand marketing have a future?
- How can marketers fight against the increasing number of touchpoints they can’t see or measure?
- The importance of company culture in securing a successful future for its marketing efforts
- 95% of b2b content is basically the same old shit
- Focusing on helping your prospect become better at their job is a marketing superpower
- How many attribution models fail as they force different parts of a business into competitive silos
Everyone is shouting. Nobody is listening.
Please give this a listen. You’ll be glad you did.