B2B Marketing is at a crossroads. The big question is: are we about to enter its best era, or its worst?
I recently had the pleasure of sitting down with Scott Addington of SugarCRM to chew the fat over what it all means…
Candid, honest, thoughtful & bold, here are just some of the key takeaways:
- Creativity is being sucked out of our industry;
- There is a worrying trend for marketers to be data scientists first;
- Orgs want ‘pre-baked’ marketers who ‘do’ vs free-thinkers
- Increasingly Marketing is reporting into the CRO, which is scary
- Short-termism is killing any ability for Marketers to be truly strategic (and by extension it’s destroying brands)
- We’ve got to stop worshipping at the altar of the MQL (and Intent Data now feels like a ‘get rich quick’ scheme)
…and that’s just Part 1! Check out the full discussion below: